Curly girl Solange Knowles has been selected as the new face of Madewell, the cool little sister brand of J.Crew. She will represent their Fall 2012 “Mix Well” campaign. Solange is known for her unique style which consist of mixing bold patterns and prints with vibrant colors so, of course, she was perfect to represent this brand. “No one pulls off a great style mix quite like Solange,” brags Madewell. She’s also, within recent months, become known for her involvement in the Carol’s Daughter “Transitioning Movement.”
The collection includes bright and printed mix-and-match pieces along with funky accessories which will be a breeze for Solange to endorse because it is so similar to her personal style. Peep behind-the-scenes footage of her shoot below.